Intelligent Payments understands the importance of combining payment data with key business intelligence data to provide the merchant with a complete view of the transaction lifecycle. The merchant is enabled to transmit any information along with the transaction data to enable enriched reporting capabilities. Once that data is in the business intelligence hub, the
merchant can, amongst other things, identify trends that can help to improve sales conversions, reduce fraud and identify which payment types may be missing for key cross border sales. Having the ability to submit key customer data and to analyse trends at the transaction level, enables merchants to use key metrics to inform and direct their business strategies.